Jakarta (ANTARA) – The Ministry of Tourism is promoting Jakarta’s diverse tourist attractions to international audiences through a special edition board game, Monopoly: Jakarta Edition, developed in partnership with game manufacturer Winning Moves UK.
“With Jakarta set to celebrate its 500th anniversary in 2027, this initiative serves as a timely creative step to introduce Indonesian tourism to the international community,” Senior Advisor to the Tourism Ministry for Digital Transformation and Innovation Masruroh said.
During the official launch of the game here on Wednesday, Masruroh said the collaboration highlights Jakarta’s iconic landmarks, historic districts, urban neighborhoods, local brands, and local communities directly on the classic game board.
By leveraging a globally recognized brand, the ministry aims to elevate the city’s international visibility and strengthen Jakarta as a compelling urban tourism destination.
She noted that an interactive game offers a refreshing way to stimulate travel interest across demographics, including families, youth, board game enthusiasts, and city explorers.
“For instance, we want tourists from neighboring countries such as Malaysia to discover that Jakarta offers far more than Blok M or Thamrin City,” Masruroh said, referring to two popular shopping hubs in the city popular among Malaysian visitors.
“Ultimately, our objective is to encourage travelers to explore deeper and extend their length of stay,” she added.
She voiced hope that upcoming editions could feature other Indonesian cities to support a sustainable nationwide promotional drive.
Additionally, the ministry’s Assistant Deputy for Tourism Marketing Strategy and Communication, Firnandi Gufron, said that traditional board games retain immense cultural power and attraction despite the rise of digital entertainment.
He noted that many developed markets are witnessing an analog revival, with consumers actively seeking screen-free pastimes such as reading and social tabletop gaming.
“We are targeting both domestic players and an international audience. This is our momentum to introduce foreign travelers to Indonesia,” he said.
Gufron believes the launch of the special edition board game was expected to encourage travelers to learn more about local tourist destinations.
Tourism Minister Widiyanti Putri Wardhana had soft-launched Monopoly: Jakarta Edition during the World Travel Market (WTM) London 2026 in early November.
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Translator: Hreeloita Shanti, Uyu Liman
Editor: Bayu Prasetyo
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